Results
Screenshots,
not claims.
Everything below is exported from Meta Ads Manager or captured directly from the accounts we run. The losing campaigns are left in frame on purpose. If you want to see any of it live, we will screen share the raw account on a call.
The immigration account, unedited
Through 2025 we ran the complete digital growth system for an Australian immigration group, a migration law practice with three connected brands operating across Australia, India, Malaysia and the UAE.
Why the whole account is on screen
It would be easy to crop this to the four rows that look best. Most agencies do. But you are deciding whether to trust someone with a budget, and a screenshot with the expensive campaigns still visible tells you more about that than any curated case study. The $96.95 and $39.41 cost-per-lead rows are ours too.
Campaign-level breakdown
27 May to 29 June 2025, reported in AUD.
| Campaign | Market | Objective | Results | Cost / result |
|---|---|---|---|---|
| Business Immigration — Lead Gen | India | Landing page leads | 469 | A$0.70 |
| Lead Generation | Malaysia | Landing page leads | 423 | A$0.91 |
| Business Immigration — Lead Gen | India | Instant form leads | 280 | A$1.18 |
| Lead Ad | UAE | Landing page leads | 76 | A$5.09 |
| Awareness — Poster | India | Reach | 5.85M | A$0.06 CPM |
| Awareness | Malaysia & UAE | Reach | 1.32M | A$0.56 CPM |
Lead totals count Meta instant-form and website leads only. Awareness campaigns reported on reach and are excluded from the cost-per-lead calculation.
Volume was never the interesting part
Anyone can buy leads. What matters is the reporting layer on top, the one that says what to do next rather than what already happened.
Owned funnels beat platform forms by 2.8×
Meta instant forms delivered leads at A$8.61. The custom landing funnel delivered the same lead at A$3.02, with better data, because we controlled the questions. Budget moved within the week.
Instagram Reels carried 69% of qualified traffic
Reels delivered 69% of all page views at A$0.047 each. Facebook Reels ran at A$0.64, thirteen times more expensive. That single finding redirected the entire creative pipeline to vertical video.
76% were business owners. 74% had no idea what they qualified for
Of 598 leads profiled in one month, 455 already owned businesses, the exact profile for investor and self-sponsorship pathways. Yet 441 could not name the route they needed. The funnel was reframed from "apply now" to "find out what you qualify for".
Six ad accounts. 326 campaigns.
Immigration is the category we know best. It is not the only evidence the systems hold up. These are the other live accounts, in four currencies.
Want to see how it was built?
The campaigns are a fifth of the work. The rest is the funnel, the automation and the follow-up underneath them.
Only taking on
5 new clients